Target Market research

This blog is to research into the target audiance who would be interested in my product, the purpose is to find a little out about the audiance so we can look at other products which are popular amongst them, anaylse why the product has been succesful and use this to design artwork and how to promote the product and so forth. Things i shall be looking into are;



Forms and fan groups
age - venues and gig similar artists play (underage)
view fan profiles on social networking sites
fashion and style
hobbies and interest
research producct releases/ promtional campaigns of other similar artists.


As both my fmp tracks are covers, i started by looking at the artwork of both these bands, as the bands are fairly different in genres but would still appeal to a simlar audiance i thought of ways to combine both styles of art work.






























As you can see one artist has used a bright and minimal art work where as the other has used a darker cartoon artwork, hopefully i will be able to blend these and draw influences from both.



Next i thought about age groups and believe my product will be aimed at the teens to early 20's and for this group i feel they will want a bright artwork which will stand out, which i feel both artists did, +44 have used bright colours which jump out and we are the ocean have used detailed graphics which would grab attention, where as if i was aiming towards an older audiance i would use far more minimal artwork.



I could also draw influences from other hobbies which the audiance enjoy, my first thought was the surf/skate culture which i have found several images i like.












Here are a couple billabong designs a well known surf brand, the first are several gothic font designs which are similar to the darker imagery of we are the ocean something i could incorporate and the second is a general image similar in design to the +44 artwork.

Now i have several artwork ideas i started to think about how i would promote my product, the obvious for any artist is an online lauch on sites such as myspace and reverb nation, however this would require some sort of promotion such as word of mouth, stickers, flyers etc, also having a connection to several local artists i could ask for them to put me in top friends so fans of their music could easily stumble across my product.